NEWS FROM OUR PARTNER THE EXCHANGE Dun & Bradstreet Fall 2023 LE ON E FOU RD E DL R U Avoiding Tool-Centric Distractions R Balancing the “Golden Record” H Fixating on tools over data can derail data management e昀昀orts. U Prioritizing tools over data parallels amateurs favoring costly H A singular 昀氀awless record can obstruct progress. Stakeholders shoes over training for runners. Gear alone doesn’t ensure victory; hold diverse views; a multifaceted golden record is proposed, training does. Similarly, data’s health prevails over tools. Relevant, accommodating adaptable 昀椀elds or links. This captures accurate, clean, mapped, and updated, quality data outweighs data’s richness and serves varied use cases, valuing di昀昀erent sophisticated tools. perspectives. Lesson Embrace the runner’s mindset. Prioritize data’s health Lesson over tools. Embrace a multifaceted golden record, respecting diverse stakeholder views. LE TWO F I V D LE E R Maintaining Business Focus Amid D U H Data Goals R U Escaping the All-or-Nothing Trap Like runners who participate for health and enjoyment, businesses H Attempting to tackle all aspects at once hampers progress. MDM should progress incrementally, setting meaningful milestones and embark on MDM for speci昀椀c bene昀椀ts. To stay on track, recall initial prioritizing key areas. This approach fosters focus, engagement, motivations. Appoint a business-oriented advocate, document and adaptability. essential use cases, and link success metrics to business MASTERING MDM indicators. Align data mastery with real business achievements Lesson and track progress across the organization. Prioritize incremental progress, meaningful milestones, and Overcoming 5 Hurdles Lesson 昀氀exibility in MDM. Mastering data serves business aims. Align data goals with to Data Success business achievements and communicate widely. T H R E When you embark on your MDM journey, LE E Na viga ting the c omple x landscape o f D m thinking like a smart runner is essential. ast er da ta m an ag emen t (MDM) is lik e R Escaping the Perfection Trap Pace yourself and anticipate hurdles a tr ack -and-昀椀eld h ur dling e v en h t. Each that could cause your organization to U Striving for perfection can stall progress. Even with a 99.9% Create a single, accurate view of accounts and leads. ur dle r epr esen ts opportunities for H Automate and maintain data quality in Salesforce with or win or lose at master data management. accurate dataset, a 63% chance of error exists in a small sample. ganiza tions t o learn and gr o w . Companies delay progress due to perfection goals. Realistically, D&B Connect. Understanding and o Embracing these lessons empowers us v er c oming h ur dles is chasing perfection incurs costs that outweigh gains. Prioritize critical t to prioritize achievable milestones, adapt o building a solid da ta founda tion. gradual improvement, evaluate costs and bene昀椀ts, and prevent Th 昀氀exibly to evolving business needs, and a t’ s wh y it’ s importan t t o e x amine Learn more c pave a path of incremental improvement. wasteful e昀昀orts. ommon pitfalls and misc onc ep tions th a t can hinder pr ogr ess. Lesson Growth comes from gradual enhancement, not perfection about D&B Connect on AppExchange. pursuits. 8