MAKING DATA THE EXCHANGE Accessible Fall 2023 How to Pr epar e for Cyber W eek and Run at Peak Performance While r e tail po w er hou ses lik e C olumbia Sportsw ear h a v e been pr epping for mon ths, it’ s no t t oo la t e t o g e t r eady for C yber W eek. L e t’ s tak e a look a t some k e y tr ends t o help y ou build a plan. Retail Is Shi昀琀ing to Digital Among our r e tail c u st omers, Salesfor c e saw mor e th an a 40% incr ease in ne t -new digital shoppers % sinc e 2020. Due t o brick -and-mortar st or during the pandemic, m es closing an y c onsumers turned t o 40 ec ommer c e for the 昀椀rst time T . increase r a 昀케c t o ec ommer c e sit es fr om social media ch gr annels in net-new digital shoppers e w b y 23% y ear o v er y ear and mor oc e spending c urr ed on mobile de vic es. * * Salesfor ce Shopping Index Get Ready for Shoppers Compar e Pr oducts Mor Cyber Week e Than Ever Beca u se pr essur e fr om in 昀氀a tion h as r em c ained onsist en t sinc e Mar ch o f 2021, 86% o f shoppers ar ch e anging their spending h abits. Inst ead o f spending t ons o f cash, c onsumers ar e spending t ons o f time r esear ching pr oduct r e vie ws and pr oduct c As w Check out this webinar featuring Salesforce omparisons e tr ansition fr om Spooky Season t o be for e the y buy . Win Technical Account Manager Ram Palakodety * t er W onderland, r e tailers all o v er the w orld and Columbia Sportswear’s Marc Leglise * Salesfor ar ce Holiday Shopping Season Blog e pr eparing for their most ch ao tic time o f the y for some great retailer tips, holiday 2023 ear: C yber W eek. Mar c L eglise , Senior So predictions, and some insights into successful ftw ar e E ngineering Man ag er for E c ommer c e T processes Columbia has put into place echnology a t C olumbia Sportsw ear and a C to enable support mechanisms, active ommer c e Cloud c u st omer , put it best when he said, “W system monitoring, and incident response e ar e alw a y s in holida y , or pr eparing for holida management. y; those ar e the only tw o sta t es o f being . ” With some sm art pr ep y ou’ll be mor e th an r eady . Don ’t for g e t, y ou can boost the po w er o f C ommer c e Cloud for y our bu siness this holida y season with a v arie ty o f C ommer c e Cloud apps on AppEx change.
The Exchange Fall 2023 Page 8 Page 10