AI GIFT FINDER THE EXCHANGE Making that list Fall 2023 So let’s get started. Shoppers’ Interest in the Following Generative AI Use Cases As u sual with AI, the mor e speci昀椀c y y ou can be with our pr omp t, the be tt er . F or e x ample , “ Sugg est a holida y gift for a y oung w om an who lik es g old je w elry and car es about the en vir onmen t” r esult ed in a in t er esting list o f ideas, but no speci昀椀cs. Ch t anging it o “ Sugg est wher e I can buy a holida y gift for a y oung w om an who lik es g old je w elry and car es about the en vir onmen t” yielded sligh tly mor e speci昀椀c r T esults. yping in “ Giv e me links ... ” earned u s an apology th a t Ch a t GP T c ould no t pr o vide r eal-time links, but it did pr o vide c ompan y and w ebsit e n ames as w ell as sugg est ed sear ch t erms and some help ful tips. Ov er all, w e found typing in a fe w k e y elemen t ts speci昀椀c o the gift r ec eiv er — lik e “ an 11- y ear old bo y who lik m es y st eries ” or “13- y ear old girl who lik es T a and slo ylor Swift ths ” — yielded a fe w ideas w e migh t no t h a v e though t o f on our o wn, but no thing e x tr aor din ary . W e w er e pleasan tly surprised, ho w e v er , with the r esults t o “ Sugg est gifts for a dad who h as e v erything” and “ ... a dad who doesn ’t w an t an ything . ” While the lists did include the typical person aliz ed whisk e y glasses and lux ury gr ooming pr oducts, ther e w er e some Read the full article here. though tful ideas in ther e . Of course, it goes both ways. Retailers are evaluating how generative AI will play a role in customer engagement and operations, if not Pr actively implementing it in their work昀氀ows. Popular use cases include ompt: Who needs elves, generating marketing assets and personalized customer service Sugg est a gift for an 11- y ear old bo who lik y responses. So even if you’re not actively turning to AI for gift-giving es m y st eries. help, you might be getting it. Results: when you’ve got AI? A whole bunch o f m y st ery no v els, Clue-lik e boar dgames, and the t e x t: No m a tt er wh a t y ou choose , m ak e sur e it’ s some thing the bo y will enjo ch y and 昀椀nd allenging . My st eries can be a gr ea Making th t a t holida y shopping list is g e tting a whole lo t easier . w a y t o enc our ag e kids t o think critically and solv e pr oblems. In the 昀椀fth edition o f Salesfor c e ’ s C onnect Shoppers R ed eport — a surv e y o and 1,125 r f 2,400 shoppers We’d love to hear what e tail leaders acr oss 17 c oun tries — Pr ompt: % gi昀琀s you end up getting 17% o f shoppers r eport the y’ v e alr eady u sed Sugg est gifts for a dad who h 17 as with the help of AI. g ener a tiv e AI for pur ch ase inspir a tion. Ev en if e v erything of shoppers . the y’ r e no t activ ely u sing g ener a tiv e AI, lar g e Results: have used generative AI Share with us segmen ts o f the r esponden ts h a v e e xpr essed A person aliz ed gift, a gift o for inspiration. f @appexchange. in t er est in e xploring the t echnology’ s e xperienc es, a w eek end trip t o visit the u se fulness for shopping . gift giv er , a heartfelt le tt er or video . 7