Nurture Best Practices Provide valuable Put yourself in your Avoid requesting a Stay consistent to Plan on at least 10 content with expert contact’s shoes meeting too soon. the company touchpoints. insights. when creating an brand. Work with your sales On average, it takes email. Each nurturing team to determine Familiarity over time 10 marketing email should be Keep the content of what qualifies as a will build valuable touches for focused around one your email tied “sales qualified trust and brand prospects to convert topic and include a directly to the topic lead,” and craft your awareness. into customers. call to action. the contact initially lead nurturing converted on. campaigns accordingly.