Lead Nurture Foundry’s insights on how to nurture contacts into marketing qualified leads (MQLs). Understand content syndication. Have a clear nurture strategy. These prospective customers meet the Respondents’ actions and inactions in partner’s defined lead persona and target response to lead emails determine the audience (for example, job title, industry, next step in the nurture sequence. Sales company size). They have an interest in teams should focus on customers further the client’s content, but might not be down the funnel with a demonstrated ready to make a purchase. They need to level of ongoing engagement. be nurtured down the sales funnel. Companies with a clear strategy on how Automate your sales funnel. to best engage with and nurture MQLs will It’s important that leads being funneled generate a higher return on appointments through to sales and marketing are down the line. nurtured in the right way. This process can be largely automated using lead nurture emails that are sent to prospects and customers on a programmed timing. Footer