OUR COMMUNITY THE EXCHANGE ROCKS WINTER 2021 Measuring Up Growing and Thriving Whether it was the perfect sourdough, the most fabulous focaccia design, During the spring, many of us planted gardens. Tending the plants was or the softest sponge cake, baking became an international pastime in cathartic, and when they bloomed, we swelled with pride. Harvesting the 2020. Finding the right recipe and following it precisely were essential. fruits and vegetables of our labor gave us a sense of achievement unlike Measurements needed to be exact, and the correct steps had to be anything else. Many of us were also tending our businesses, nurturing followed. Despite the odd, fluid nature of time we were all experiencing, them, and helping them grow. With our hard work and the help of some successful bakers were able to keep track of it — the right amount of time to fantastic apps, many of these organizations were able to thrive during an rise, to proof, to bake. Companies also needed to stay tethered to time. unprecedented time. Their customers were still relying on them to stay on schedule. “The amount of time freed up by this automation allows us to allocate even more time toward innovation. In a period where a lot of brands are I’ve cooked a Peking duck twice — Thanksgiving and focusing efforts on managing their supply chain and making sure that they Christmas. It takes several days prior to the day you can get through this period, we actually have the bandwidth to think about what comes after this period, which I think is unique.” cook the Peking duck to prep it. The skin came out Jen Haberman, Vice President of Sales, Beyond Better Foods crispy and the meat juicy and tender. I’m particularly proud of this because years ago, I didn’t cook. And this year, I made something complex. We created a vegetable garden. Some might say we Jennifer W. Lee over-engineered it. We cleared a piece of land east of SALESFORCE MVP the house, put up a greenhouse, and built a vegetable haven with boxes, a trellis, arbors, and gravel paths. It taught me there is a whole world of fun outside my “It’s vital for us to be able to deliver continuous, effective service when the computer where I can learn how plants unexpected happens. Unplanned events can have a serious impact on grow and become more self-sustainable. business operations, so continuity planning is crucial to ensure the contact center can run smoothly in all eventualities.” Charly Prinsloo Chris McClellan, CEO and Founder, RAM Tracking SALESFORCE MVP 33