DREAMFORCE RECAP THE EXCHANGE Looking Back Fall 2023 Einstein: AI built on trust. customer experiences. Einstein Copilot is a At Dreamforce, we announced Einstein 1, Einstein Copilot, and Einstein Copilot Studio. conversational AI assistant built into every We’ve got partners in All of our AI innovations keep your sensitive data Salesforce application, which helps users with secure with the Einstein GPT Trust Layer, which tasks like extracting meeting summaries, writing masks data before it reaches generative AI tools. call scripts, or building agendas. And Einstein every industry. They know Then, following our zero retention architecture, Copilot Studio has three tools: Prompt Builder, your data also stays secure after you get results. Skills Builder, and Model Builder. These builders So, exactly what do these innovations do? empower Salesforce developers to customize Salesforce and they’re on The Einstein 1 platform uni昀椀es application Einstein Copilot for their teams, tailoring the metadata and uses the power of AI and language learning model to the unique needs of CRM to drive productivity and build trusted each customer. the cutting edge of AI. Jim Roth President, Global Customer Success, Salesforce How to use AI to your advantage – from the pros. Our partner ecosystem can help customers put Brad Lightcap, COO, OpenAI, acknowledges that AI to good use for the future. To stay relevant some companies don’t know where to start when and competitive, customers need to be adopting it comes to integrating AI into their business. new technology. Here’s a summary of his advice: During the “Customer Success Keynote: Focus on areas that matter. Model Builder Prompt Builder Skills Builder Maximize ROI with a Path to AI,” Tara Ridley, VP Figure out where model capabilities meet your Seamlessly integrate your preferred Create trusted AI experiences by Equip Einstein Copilot with a menu Alliances & Channels, APAC, brought us up to business and product needs. predictive and generative partner designing prompts that are rich in of AI-powered, domain-speci昀椀c speed on our partnership with OpenAI. OpenAI AI models, train them on data in context. Empower teams to develop, actions that it can mix and match is an AI research and deployment company with Remember it’s going to be a journey. Data Cloud, and use them to equip manage, customize, and templatize based on your customer’s needs. a mission to bene昀椀t humanity. Don’t be afraid to take a few big bets. Einstein Copilot with more accurate prompts to steer generative AI. insights and content. Get certi昀椀ed in AI and data. See you next year. Thank you again to everyone who was able to Lynne Zaledonis, EVP, Customer Success and AI Associate: The Salesforce Certi昀椀ed AI join us in person or on Salesforce+ this year. Partner Marketing shared how to skill up for Associate should be able to provide informed Getting together around a shared vision brings us the AI revolution with Trailhead, our online strategies and guide stakeholder decisions closer together and makes a huge impact. learning platform. Trailhead allows you to earn based on Salesforce’s trusted AI principles. resume-worthy credentials and get comfortable % Special shout out to our Customer Success Data Cloud Consultant: The Salesforce Keynote Golden Hoodie Winner Evan Decker, with the latest technology innovations. When a customer uses a partner to manage emerging Certi昀椀ed Data Cloud Consultant meets 100 Senior Consultant from Salesforce partner maintainable and scalable customer business of customers Slalom. technologies, they see 31% faster adoption. requirements, and contributes to a customer’s believe Trailhead increased ROI See more from the largest AI event in history by Salesforce is o昀昀ering new certi昀椀cations around long-term success. for their Salesforce instance. streaming on-demand Dreamforce recordings on Evan Decker AI and data so you can build expertise in-house. Senior Consultant, They’re available now. Salesforce+. We look forward to seeing you next Sophos year or at an upcoming local event. 12