SALESFORCE BEN THE EXCHANGE Looking Forward Fall 2023 What do I do with this information and how do I start adapting? The most realistic answer is: incrementally. Generative AI In order to start evaluating potential use cases for AI is such a new technology for many of us, it’s best to start within your organization, a couple of processes need to by educating ourselves. Then follow a process to see how take place. it can be utilized inside your organization. First, organizational discovery will need to happen. That means understanding what the priorities for your organization will be over the coming years. Second, use-case discovery will be able to match gen AI solutions to pain point areas within your organization. How to Get Started with The second part of this process can be easy with some of Salesforce’s out-of-the-box gen AI features (such as sales email generation). However, it’s also important to realize Generative AI that generative AI isn’t just restricted to out-of-the-box solutions. With Copilot Studio, Salesforce professionals can now create templated prompt solutions to meet any requirement. Trailhead has been rolling out a fantastic array of badges Because gen AI is so new, and the potential uses are so to learn about fundamental gen AI concepts. The “ Salesforce Ben shares his advice. Get wide open, the Salesforce ecosystem is sure to bring Started with Arti昀椀cial Intelligence” trail includes modules fascinating new solutions. Watch this space. on gen AI and natural language processing, as well as important concepts such as data fundamentals for AI. You Just as organizations began to get comfortable At Dreamforce ’23, which was the largest AI event will also want to ensure you familiarize yourself with all of with their cloud technology and digital of the year so far, we learned how Salesforce the gen AI announcements coming out of Dreamforce to plans to de昀椀ne itself with Einstein 1. This transformations, arti昀椀cial intelligence get an idea of the art of the possible. platform combines the Data Cloud and Einstein emerged, promising to rede昀椀ne everything we understood about technology. AI capabilities to deliver AI-powered, real-time Crucially, the real impact of generative AI is going to be automation. We also heard about Einstein the business processes and user tasks that are augmented While we see new technologies emerge Copilot, Copilot Studio, and Einstein GPT, the using this technology. These processes are going to have product that can write Apex code for you. pretty often and get overly hyped, arti昀椀cial to be found, rede昀椀ned, and then supplemented with AI intelligence really does feel di昀昀erent. Company to reduce time, cost, and complexity. With all this news coming out from Salesforce strategies are being rede昀椀ned, organizations and the wider tech ecosystems, it can be easy to are pivoting to AI 昀椀rst, and internal company sales budgets for gen AI are set to triple by get excited and even easier to be overwhelmed. It may beg the question, “What do I do with this 2025 (according to “The State of Salesforce information and how do I start adapting?” 2023–24 report”). 13