SOLVE IT STORIES TALES OF CUSTOMER SUCCESS FROM OUR PARTNERS THE SUCCESSFUL OUTCOME Shift7 Digital developed a business case for Melissa & Doug that included an ROI model and a 3-year strategic roadmap to guide the creation and expansion of a wholesale e-commerce portal. It designed and built a B2B commerce portal that provides always-on self-service account access, merchandising to drive share of wallet, a visual and interactive product catalog, and an easy and intuitive ordering workflow. This solution integrates Salesforce Order Management with Salesforce B2B Commerce using Lightning Experience, and it leverages Shift7 Rocket Commerce Accelerators to improve the implementation speed of projects. The solution also included integrations with back-office systems including homegrown ERP, Boomi ESB (Middleware), Cybersource, Salesforce OMS, and Sailthru. Shift7 Digital Marketing services augmented the team to do ongoing growth marketing, driving portal adoption and revenue growth. THIS HAS RESULTED IN ... · An estimated $450,000 cost-to-serve savings in year 1 for small retail customers. See Melissa & Doug’s · A significant share of wallet growth, as Melissa & Doug uses data and features Portal Make News in Digital to effectively cross-sell and upsell. The average order value is 32% higher than Commerce 360 expectations and 10 times higher than the average order size last year. · $10 million+ in incremental revenue projected over a 3-year time span across Read article share of wallet and new account acquisition. Melissa & Doug can now drive acquisition of new, small retail clients, which leads to incremental revenue from new accounts. The business also plans to scale this service to large customers who would like the portal ordering option as an additional touchpoint to working with a sales representative. CONSIDERATIONS FOR CUSTOMERS LOOKING TO MODERNIZE AND SCALE THEIR SALES CHANNEL: · Start with understanding your target customer personas: What are their pain points, needs, and wants? · Assess the growth opportunity in the market. Model the financials of what a modern digital customer experience can deliver for the business. · Work with a strategic partner that understands your B2B business challenges and can provide the services that help you quickly transform your business. Learn more about Shift7 Learn more Digital’s solution on AppExchange.