Solve It Stories - Shift7 Digital

SOLVE IT STORIES TALES OF CUSTOMER SUCCESS FROM OUR PARTNERS How Shift7 Digital helped Melissa & Doug scale its AOV tenfold. THE CHALLENGE Shift7 was a strong leader in our B2B build, and Melissa & Doug is a consumer toy manufacturer that has been in crucial to producing a best-in-class output. As we operation for over 30 years. Its products can be found across the were a homegrown, digitally “unsophisticated” country and internationally, both online and in stores ranging from company, we needed partners who understood our goals. Shift7 built and executed a platform big box retailers to small, independently owned shops. Melissa & that accomplished our objective of top-notch Doug recognized that its individual representative sales model did customer service with a personal touch, while not scale to serve a high-potential, long-tail customer segment — the maximizing the offerings from the Salesforce suite 10,000+ small local retailers that order less than $5,000 a year in of products. The outcome has been practically product. These customers are the heart and soul of the brand and perfect — and the sales are the strongest where the toys first started selling over 30 years ago. But a lack of evidence! I think each team’s responsiveness has business intelligence and the significant amount of time spent on been key to success, and the overall partnership manual outreach were preventing growth. Small retail customers has been top-notch. often wanted self-service, preferring to place orders outside of Roxanne O’Hara business hours or on weekends, since they are busy behind the VP of B2B, D2C & Activation counter serving customers day to day. Melissa & Doug needed a way to enable these customers to grow. THE OPPORTUNITY Companies often have customer segments that are currently being underserved through their traditional sales channels. HOW DO THEY ... · Provide customer self-service account access that can be used anytime, anywhere? · Create an easy and efficient product ordering workflow? · Drive revenue growth through ongoing growth marketing? In the case of Melissa & Doug, it needed a digital solution that could help support its small, brick-and-mortar retail customers, and it was able to do so with Shift7 Digital.