Solve It Stories - Informatica II

SOLVE IT STORIES TALES OF CUSTOMER SUCCESS FROM OUR PARTNERS How Informatica helped The Travel Corporation speed up its data processes. THE CHALLENGE The Travel Corporation (TTC) is a travel and leisure group operating in over 60 countries with 35 offices and more than 10,000 staff around the world, serving more than 1.5 million customers annually. The group is comprised of 30 brands, which include independently managed tour operations, hotels, and river cruise ships, some of which have been in operation for more than 40 years. TTC used Salesforce as its CRM, but its set up required a lot of manual processes that were largely change resistant. With a team of eight developers needed to maintain it, and service delivery to the business taking several months, it needed additional assistance to speed up its processes. TTC began looking The Travel Corporation is passionate for a more efficient and effective way to integrate over 50 other about providing the best customer systems with Salesforce, including an Oracle data warehouse, experience, with high-touch, highly multiple flat files from e-commerce sites, and booking data from tailored services. As we moved into a numerous reservation systems. With an aggressive deadline, it more digital era the need for accurate, needed a cloud-based solution that worked seamlessly with cleansed, real-time customer data was Salesforce, while being flexible enough to accommodate over critical to the company’s business 500 users and multiple customer hierarchical views. model and future strategy. Adding Informatica Cloud MDM to Salesforce THE OPPORTUNITY allowed us to gain a true 360-view of Businesses often need a way to pull numerous sources of data into a our customer data and interactions trusted CRM environment that provides a full view of the customer. across brands, regions, and channels. HOW DO THEY ... Sarah Hillman GLOBAL HEAD OF CRM AND DATA · Gain a single, consistent view of their global customer purchase patterns for sales and marketing? · Improve reporting for household purchases and customer demographics? · Leverage multi-source data for greater customer insights and more customized and tailored service offerings? In the case of TTC, it sought to find a technology that could help it understand and respond to its customers’ demands as it continued to scale. It was able to do this with the help of Informatica.