SOLVE IT STORIES TALES OF CUSTOMER SUCCESS FROM OUR PARTNERS THE SUCCESSFUL OUTCOME By adopting Informatica Cloud MDM for Salesforce, TTC was able to automate many of its manual processes and reduce the time and resources needed to administer its Salesforce instance. Informatica Cloud MDM helped eliminate duplicates in the database both upon implementation and on an ongoing basis using its duplicate prevention layer in the Contact and Account creation process. With just a small internal team and one vendor managing all data management, TTC was able to go live with Informatica within a few months of purchase. THIS HAS RESULTED IN ... · A reduction in the time it takes to import daily data from 36 hours With Informatica, data is readily to 60 minutes. available to all our staff and · The ability to identify and fix errors and re-import data in real time. digital channels so they can · A days-long reduction in setup time by automatically uploading provide a truly personalized complex territories, sales manager, and account ownership rules service throughout the for more than 500 users. customer journey. · The ability to roll up YOY reporting by using Cloud MDM to Sarah Hillman summarize and store multi-dimensional data. GLOBAL HEAD OF CRM AND DATA Using Informatica to automatically integrate and cleanse data from multiple different sources into one home allows TTC to gain a plethora of customer insights in order to drive their service and business decisions. CONSIDERATIONS FOR CUSTOMERS TO MAXIMIZE EFFICIENCY, CUT COSTS, AND EMBRACE PROCESS MANAGEMENT · Customers should be mindful not just of the data sets they would like to analyze, but also the quality of that data. Bad data in equals bad data out, so when looking to integrate data into analysis, it is also a good time to consider data quality and data governance. · Since datasets are always changing and growing, the possibilities are endless for deriving new ways to better serve customers. Be creative and don’t be afraid to ask the “what if” questions. Learn more about Informatica’s solution for data cleansing, consolidation, and hierarchy management on AppExchange.