Solve It Stories - Customertimes

SOLVE IT STORIES TALES OF CUSTOMER SUCCESS FROM OUR PARTNERS How Customertimes helped Orkla automate the assignment of 60,000+ customers to different sales territories. THE CHALLENGE Orkla is a leading supplier of branded consumer goods, with a strong base in the Nordics and Baltics, and a growing presence in other select markets. With a large number of different sales tools used across various business units in its different markets, Orkla was looking for harmonization and more transparency between its brands and departments. It needed to enable its sales reps with key knowledge and insights to support their work, promote increased collaboration and feedback loops, and optimize the time sales reps spent with customers through dynamic presentations. The implementation of our new THE OPPORTUNITY CRM system is an important step Businesses often need to unify their sales processes across different toward providing our customers regions in one unified platform while enabling all of their sales reps. with relevant knowledge and HOW DO THEY ... insight. We seek to become their preferred partner and provide · Enable sales reps with key knowledge to support all added value to our relationships customers in one unified platform? through excellent system support. · Increase internal collaboration and transparency across Anders Christian Guttormsen their organization? CEO ORKLA CONFECTIONERY & SNACKS · Generate synergies in sales processes across different business units and territories? In the case of Orkla, it needed a field sales CRM solution that would enable it to achieve sales and category excellence with state-of-the-art digital sales tools. It was possible to achieve this with the support of Customertimes.