IN THE SPOTLIGHT THE EXCHANGE WINTER 2021 Every Trailblazer Has a Story While it might have felt like the entire world came to a standstill in 2020, Trailblazers continued to drive transformation and change throughout their organizations. Thanks to their determination and yes — a few AppExchange solutions — these Trailblazers continue to define a new level of innovation. Joanna Iturbe Jen Haberman Trailblazer Joanna Iturbe’s career has been of what it means to be an Enterprise CRM Jen Haberman is a Trailblazer who sees growing her company and building defined by helping others. From simplifying Functional Director. Joanna Iturbe is a beyond the bottom line. As Vice President meaningful relationships with her team processes for her team members at the community builder, and her impact on the of Sales at Beyond Better Foods, Jen leads members and partners is what makes Jen University of Colorado to ensuring students community at the University of Colorado is her team with the greater good of both the Haberman a Trailblazer in the truest sense have a positive onboarding experience at the one that won’t soon be forgotten. company and each individual in mind. A of the word. university, Joanna is committed to improving tech-savvy leader, Jen uses AppExchange the lives of those around her. Joanna also Watch Joanna’s story Watch Jen’s story understands how technology can help her apps to guide both her team and her accomplish her goals. By using AppExchange organization into a promising future. Above apps to deliver consistent experiences to all else, technology helps Jen enable three everyone at the university, whether that key components for Beyond Better Foods: means students, faculty, or alumni, Joanna collaboration, efficiency, and freedom. is able to constantly push the boundaries Striking the perfect balance between 17