HELPING BUSINESSES THE EXCHANGE AND NONPROFITS SUMMER 2020 Having a plan already in place was crucial to meeting the needs of the families ZTT serves. “ Our work has become even more important. Families are now dealing with job losses. Parents who are able to work from home also have to take care of their children. Some day cares will never reopen. Even worse, there has been an increase in child abuse.” – Edima Elinewinga, Chief Technology Officer of ZTT Here are the AppExchange apps ZTT is using and how they work together to reduce integration complexity and minimize costs across the organization. Fonteva provides an enhanced membership experience, product sales, and events management so ZTT can provide resources to early childhood professionals, including a membership program, professional development, continuous education certification, and an annual conference. Nonprofit Success Pack (NPSP) improves fundraising and donor management to Helping effectively work with donors, prospects, funders, sponsors, and the sales pipeline. FAMILIES Pardot supports ZTT’s mass email and marketing automation, connecting contacts, constituents, donors, sponsors, and champions. It powers the nonprofit’s engagement How one nonprofit used AppExchange apps to seamlessly series for members and various collaboration groups. ZTT also uses it for campaigns, transition to a remote workforce and continue its mission. policy and advocacy, webinar invitations, resource sharing, and fundraising. KnowWho, ZTT’s policy and advocacy congressional directory, supports policy initiatives and other advocacy efforts. Its app, Action Center Toolkit, reaches out to members of Congress when ZTT wants to make recommendations or push for specific bills. ZTT also uses other products within its Salesforce ecosystem, such as Conga Composer for ZERO TO THREE (ZTT) is a nonprofit that has been working with families and young emails and FormAssembly to help to communicate with its constituents and advocates. children for 42 years. Edima sees some good in our current situation, at least where technology is concerned. When Chief Technology Officer Edima Elinewinga joined ZTT two-and-a-half years ago, she went on a listening tour across the organization to understand its needs and challenges. “ Every disaster comes with something positive. This pandemic is going to provide a She worked with ZTT’s Salesforce consultant, Cloud for Good, and apps like Fonteva to lot of technological opportunities for organizations around the world. One lesson build the Salesforce ecosystem to support the nonprofit’s technology strategy. ZTT had is that it is critical to have flexibility. We’re now doing virtual home visits using Zoom a solid technology infrastructure in place to continue its operations so we didn’t have to accounts that are HIPAA-compliant. For our families, there’s telemedicine, digital make significant changes to adapt to the current new normal. learning for kids, and more. I like to look at this entire situation as a technological opportunity. We can all do things differently in the future with technology.” “ Before COVID-19, about half of our employees worked remotely. When the pandemic hit, we were able to transition to 100% working from home in one business day. This was possible because we had a plan and a mission: Everyone Read the full story here. should be able to work from anywhere.” – Edima Elinewinga, Chief Technology Officer of ZTT