NEWS FROM OUR PARTNER THE EXCHANGE CONGA SPRING 2020 HELP THOSE WHO ARE HELPING OTHERS CUSTOMERS FIRST Many businesses who can afford it are giving back to others. How to keep up with evolving expectations. By embracing the “pay it forward” mindset, businesses can demonstrate their own resiliency, help others survive, and open up future opportunities through relationship-building. Conga has continued to support nonprofits through its charitable match program and virtual volunteer hours. For the last few months, Conga has given additional support to those on the front lines by offering Conga Sign for Salesforce nonprofit customers at no cost to any nonprofit that is not a current Conga Sign customer. YOUR CUSTOMER OFFER MULTIPLE LAYERS OF SUPPORT Customers are looking to business leaders for their support and continued learning opportunities. By offering virtual resources such as article libraries and customer forums, businesses drive community and collaboration. This commitment to customer knowledge creates brand loyalty, which in turn drives long-term business growth. Conga supports its customers by providing personalized online service, and it continues to add to its robust self-learning materials. Through its support site, customers can join in As businesses face growing and ever-evolving customer demands, they’re experimenting with community discussions and join Q&A sessions with folks from the Customer Success team. This allows customers to learn at creative ways to put customers first. One AppExchange partner, Conga, operates with a set of their own pace and explore the resources that they need in core values: Five-Star Value, Desire for Knowledge, Passion with Purpose, and Adapt to Win. order to do their jobs effectively. Recently, Five-Star Value has become increasingly important as Conga strives every day, in every interaction, to delight customers and partners. Here are some insights the team at Conga has to share about how all businesses can put their customers front and center. INVEST IN EMPLOYEES Perhaps most importantly, many companies realize that ALLOW CUSTOMERS TO KEEP MOVING FORWARD ENABLE TEAMS TO WORK EFFICIENTLY their ability to thrive relies on the health and wellbeing of The question comes up every day: How do we reopen safely There is no such thing as “business as usual” in today’s rapidly their own employees. After all, these employees are at to continue serving our customers? changing economy. Customers must react nimbly and adapt the heart of every organization. It’s important to recognize that customer demand has not so they don’t lose time or efficiency. By providing technology Conga encourages its own employees to stay active and stopped. In fact, in many cases, it’s increased as customers that helps customers save time, businesses can seize the engaged while working from home. In turn, the look to move forward successfully. Businesses should identify opportunity to establish themselves as a foundational employees take care of the customers. This circle keeps what existing or modified products or services they can offer solution for customers. the ecosystem healthy as everyone navigates through to customers with the goal of providing stability. With Conga Composer, it’s easy to quickly create templated uncharted territory together. Conga’s products were built with trusted system architecture documents directly from Salesforce. This process can be that was designed with security, uptime, and reliability in automated, so that teams can send documents on a schedule mind. Because of this, critical business processes supported or trigger function to shorten business cycles. This leads to LEARN MORE ABOUT CONGA FOR higher productivity as well as optimized customer SALESFORCE ON APPEXCHANGE. by Conga can continue to move with minimal disruption, engagement. regardless of what is happening in the world.

The Exchange Summer 2020 - Page 5 The Exchange Summer 2020 Page 4 Page 6