At Dun & Bradstreet, we number of times you that they’re on? Are “ If you give teams the information they need to make like to say, “We drink pick up the phone or they motivated by the good decisions and trust the employees to make the our own champagne.” email someone to make adventure that we’re We use our data insights a sale happen. You just taking? right decisions, you're headed in the right direction.” internally to help inform never know what the ERIN WRIGHT Senior Director of Marketing, Global Alliances, Dun & Bradstreet our decision-making ramifications are for a I think about this for both process across our lines technology that shows it’s our own purposes as a that are true today that will to get rid of that paper- somewhere along the sales of business between and successful, that shows it company and then our probably still be true going based process for all their structure or within the among our partnerships works. customers driving the forward. Businesses run on inefficiencies. But the notion buying journey. and throughout the adoption of one of the structured data. But it really that your data is trapped in organization, and to make Doug: I believe in some initiatives where they’re only represents about 10% your documents should start There’s a quote that comes sure all of the teams similar themes. I ran across using our products. of the data that companies to devolve. from one of our data we interact with – all of the concept of “Mastery, Oftentimes, when we’re actually use to manage their scientists, Dr. Anthony the lines of business, all Autonomy, and Purpose” trying to drive change in businesses. There’s 90% of We see AI and new Scriffignano, who leads the workers – have the and how employees reach the organization, nothing data stuck in documents, technology and the our team of data scientists information they need in their most productivity. If works quite as well as emails, and other files. expanding modes of toward different ways at order to achieve their goals we think about mastery, having a senior manager communication as ways to looking at data and different and objectives. They’re they understand the at an executive level say, Part of our AI focus is help us be more effective ways to describe the data smart about the activities context in which they’re “This is really important. helping to leverage what and efficient at how we journey that we’re all on. I they choose to spend their working so they can be Here’s why it’s important. is in those unstructured conduct those processes think that he’d agree that time on. efficient with their work. Here’s how it’s going to formats to bring structure within our business and the rate of data change and They don’t have to go and drive our business. Here’s and analytics against it, across our business volume is going to continue How do you feel trust gets research a bunch of things how it’s going to help so that we can be better partners, whether they be to increase. And the established? What sorts in order to get their job our customers. Here’s informed about the valuable customers or supply chain advancements in technology of things can you do? done. how it’s going to help our information in those files. partners or employees. will also improve rapidly employees.” Digital documents are over the following years. Erin: I think it’s just Autonomy means they going to still be part of Erin: I agree. I think it’s through sharing best understand the rules by Erin: I like that. You our life. Paper documents, interesting that as the My favorite quote of his is, practices and sharing which they’re supposed make it personal for your unfortunately, will still be cost of storing data and “There’s never going to be a success when you do to work. For example, employees too. Make it part of our life. computing power increases, substitute for understanding have a new technology. our engineering team relevant to their area of there’s less of a reason to the problems, for humans Every new piece of understands our software focus so they understand I like to tease my team that have things locked up on to continue to advance the technology you bring development lifecycle and what their role is as part of I’m allergic to paper as well paper. It’s easy to track art. The machine can help into an organization will how we plan and execute, the larger strategy. as strawberries and cooked digitally and all of the data convince the art. But for the expose something new how we do testing, how bell peppers. We want points have relevance foreseeable future, I think that someone hadn’t really we do information security How do you think the thought of. You just never reviews. If they’re very workplace will change know what the technology good at that, they’re going with new technologies? is going to reveal. to be efficient as well. That Doug: goes to the same notions We are both so It could be an improved we just talked about. focused on data and how way of going to market, an it helps our customers’ improved sales technique, Then, lastly, is purpose. processes. There are an optimization of the What is the mission some interesting things 18 THE EXCHANGE FALL 2018 FALL 2018 THE EXCHANGE 19