SOLVE IT STORIES TALES OF CUSTOMER SUCCESS FROM OUR PARTNERS THE SUCCESSFUL OUTCOME Bloom Ads implemented Incrementality by Odyssey for Marketing Cloud Intelligence across multiple client dashboards. By using multi-touch attribution to analyze the performance of its customers’ marketing channels, Bloom was able to increase the overall performance through the multi-touch attribution insights Odyssey provided. Bloom’s clients now get to see how their marketing is performing holistically, based on independent and transparent attribution modeling by Odyssey. The adoption of Odyssey was seamless because all the multi-touch attribution insights reside in Marketing Cloud Intelligence within Salesforce. Due to this implementation, Bloom’s clients now receive a more detailed view of cross-channel marketing performance. By shifting from single-touch to multi-touch attribution, clients are able to truly understand how all their marketing efforts work together to drive revenue. THIS HAS RESULTED IN ... Thanks to Odyssey’s attribution · A successful transition to 100% multi-touch attribution (from last- insights we were able to click attribution) streamline and strengthen our internal analytics capabilities · 12% in new incremental revenue generated and instantly increase ROAS · 9% more revenue attributed to paid search using Odyssey MTA for our clients. compared to last click Allie Boyer CONSIDERATIONS FOR CUSTOMERS WHO ARE LOOKING TO PARTNER AT BLOOM ADS IMPROVE MARKETING ATTRIBUTION: · Customers should ensure their last-click to multi-touch attribution is completed in a unified system like Salesforce. Using a unified system can ensure a secure adoption by your teams. · Data attribution is incredibly complex. Focus on existing data, rather than hypotheticals. Learn More Learn more about Odyssey for Salesforce on AppExchange.