Calling all TrAIlblazers: Give Your Customers a Front-Row Seat to the AI Event of the Year AI-powered innovation. Faster data-driven decisions. Smarter CRM. Meet the future of business. And spread the magic of Dreamforce. If your customers can’t attend Dreamforce in person, dazzle them with an exclusive watch party! This playbook has everything you need to make it happen. Why Have a Watch Party? AI + Data + CRM. It all adds up to customer magic. You and your customers can catch all the best moments, all on your own schedule. Make Dreamforce your own and host a watch party to ensure your customers are tuning in to the sessions that matter most to them. How To Use this Playbook This playbook has everything you need to host a successful Dreamforce watch party—including tips, checklists, digital assets, email templates and more. Keep scrolling to get started! Copyright © 2023 Salesforce.com, inc. All rights reserved. For Partner’s internal use only. 2